Hit enter to search or ESC to close

Contact us

Email:  info@profitand.com

Profit& Ltd
68 King William Street,
United Kingdom

Telephone: +44 1158 943 983

Profit& GmbH
Neuer Wall 75
20354 Hamburg

Telephone: +49 40 22859120

Profit& Sp. z o.o
Ul. Złota 59
Skylight p. 14
00-120 Warsaw

Telephone: +44 7818 568970

Finance, FP&A

Driving Profitable Growth in Consumer Packaged Goods

navigating change in CPG

The consumer goods industry has always demonstrated resilience during economic downturns, providing investors with steady returns.  However, the landscape is rapidly evolving, with consumers increasingly seeking brands that align with health and ecological values, while others opt for more affordable private-label products.  High inflation is putting substantial pressure on the cost base, whilst social media, online shopping, and the evolving shape of the high street and consumer habits are all affecting the competitive landscape.  This complex environment poses significant challenges for even the most well established CPG brands, necessitating them to continuously adjust course in order to stay relevant. 

As a consequence, the focus on cost management and assessment of investment priorities is intensifying in order to navigate these challenges effectively.  To thrive in this highly competitive market, accurate and up-to-date insights into cost and profitability drivers, that enable informed decision-making, and understanding of how current strategies will impact future forecasts, are vital for CPG manufacturers.  

Real-time cost analytics is essential to support driver-based planning to continuously optimise operations and plan and forecast future costs and profitability.  Those CPG businesses that can do this will capitalise on new opportunities, maintain customer relevance and drive profitable growth well into the future.

10 reasons why consumer product companies need driver-based models

By adopting driver-based models, businesses gain the agility to anticipate and adapt quickly to future trends and evolving market dynamics.  Predictive capabilities lead to more data-driven choices, effective resource allocation, and enhanced budget planning and strategic decision-making.  Ultimately, this elevates overall performance and competitive advantage in today’s dynamic business landscape.

Achieving these benefits is facilitated by harnessing the potential of fit-for-purpose digital software solutions available today.  They enable real-time access to driver-based insights by integrating business planning models that drive greater collaboration on day-to-day decision-making so that the business can make minor course alterations on a daily basis.  This transforms management culture into a finely tuned ship, operating towards a standard set of coordinates to arrive at the desired destination.  For most CPG companies this means setting a course for profitable growth by staying a few steps ahead of the competition and ensuring relevance to consumers in the long term.

In our latest white paper “Navigating Change: How Consumer Products Companies Drive Profitable Growth in an Evolving Market” we outline ten compelling reasons for adopting driver-based models and explore how predictive capability and data-driven decisions improve overall performance and competitiveness in this dynamic marketplace.  Download your copy here.


View our live webinar exploring the success of Savencia Poland

Our webinar, “Managing Profitability in an Inflationary Economy,” showcases the success story of Savencia, a global branded food manufacturer.  Sign up for a deep dive into how Savencia Poland removed spreadsheets from FP&A and Planning processes and underpinned them with cost and profitability insights that inform planning and daily decision-making at all levels of the company.  

View Webinar

Learn more 

Meanwhile, if you are still grounded in spreadsheets and legacy planning systems, we’ll be happy to talk through your requirements and show you how connected planning on Anaplan’s cloud-based planning platform can get you back in the air. 


Finance FP&A
Pawel Kowalski

Pawel Kowalski

Pawel is passionate about helping Finance Professionals to leverage new technology in new ways, so that they can add value to the business by taking on a more advisory role, as opposed to the traditional role of custodian of the numbers. Pawel qualified as an account, with the ACCA, and spent 6 years in industry before forging a career in Enterprise Performance Management (EPM) consulting. Pawel has implemented large EPM projects and developed deep expertise in planning, budgeting, forecasting, transfer pricing and cost management. He has extensive experience of leading EPM technologies, including those from Anaplan, Oracle and SAP. Prior to establishing Profit& in 2016, Pawel held consulting roles in PwC Finance Consulting and Vantage Performance Solutions.

This site uses Akismet to reduce spam. Learn how your comment data is processed.